What We Do
We make everything with your name on it agree.
Your website, your decks, your forms, your signs, your social accounts, your regional
offices. Dozens of people making things in different rooms, at different times, from
whatever file they found. It stops matching — and the first person to notice is
usually a customer. I find every place it contradicts itself, fix it the way a
designer fixes things — so the repair looks like it was always meant to be
there — and build the system that keeps it from happening again.
Built for organizations that publish a lot with a small design bench —
associations with chapters, conference and trade-show programmes, franchise and
multi-location networks, and anyone six months past a rename.
If you run a network you do not directly control — chapters,
regions, affiliates, franchisees — you already know the problem. You cannot
staff a designer for every one of them, and you cannot make volunteers follow a
PDF style guide. So the work gets made anyway, and it drifts. Half Wild Labs is
one designer, not an agency, and that is the point: one person sets the
standard and builds the kit — locked templates inside the software your
chapters already use — so the on-brand version is the one sitting in front
of them, and they never have to ask anyone's permission. Not custom
software. Nothing to host, nothing to maintain, nothing that breaks. The kit is
built in whatever your people already open — Adobe, PowerPoint, Google Slides,
Canva, or all of them — with the logo, colours and type already set, and only
the parts that should change left free to change.
01
Drift Audit
One week · $2,500
I go through what you have already published — site, sub-sites, decks, forms,
social — and show you exactly where it stops matching. Screenshots and links,
not opinions. No access needed, no meetings, no interviews.
I run this on my own material before anyone else’s.
The last pass found ten; the one before it found nine. That is the normal state of any organization
that has changed something — which is why this is a checklist, not a
verdict.
02
Engine Build
Three weeks · scoped per organization
An identity designed by a twenty-five-year hand — not assembled from parts
— plus the actual files people open: InDesign and Canva templates,
PowerPoint and Google Slides masters, social sizes, letterhead, conference and
trade-show artwork, exhibitor and sponsor kits, signage, and a one-page rulebook
that fits on a screen. The correct version becomes the easiest one to grab. You keep all of it.
03
Standing Watch
Monthly · scoped per organization
Things slip back. Every month I check what has changed and send you a short list
of what needs fixing — while it is still a five-minute job.
And I can be the one who fixes it: a standing block of
studio time each month, so the work that goes out is made
from the kit rather than around it.
